7 Things I Learned Working With B2B Manufacturers.
7 Things I Learned Working With B2B Manufacturers Over the past several years, I have worked closely with B2B manufacturers on their websites and digital marketing. Along the way, I have noticed some clear patterns in how these businesses operate and think about growth. Here are seven things I learned. 1. Most Founders Are […]
Your Website Is Still Selling the Company You Were, Not the One You’ve Become
Your Website Is Still Selling the Company You Were, Not the One You’ve Become Most B2B manufacturers are sitting on a website whose content hasn’t changed since the company’s early years, usually the first two or three years after formation. Once the site launched, everyone got busy running the business and fulfilling demand. That’s natural. […]
Third Party B2B Marketplace vs Your Own Website and Digital Marketing Strategies
Most small businesses rely on third-party B2B marketplaces like Indiamart, TradeIndia, Sulekha, and others to generate leads. Total dependency on these third-party marketplaces is killing your business. You are dependent on their marketing strategy in getting leads. You know your business and also know your ideal target audience. No other third-party marketplace will understand this […]