Your Website Is Still Selling the Company You Were, Not the One You’ve Become Most B2B manufacturers are sitting on a website whose content hasn’t changed since the company’s early years, usually the first two or three years…
Read moreA manufacturer told me his agency got him zero results. Here’s what actually went wrong. Had a conversation yesterday with a food products manufacturer. We’re revamping his website and digital marketing now. He told me his previous agency…
Read moreWhy B2B Manufacturing Should Not Ignore LinkedIn 01. Invisible to the Next Generation of Buyers Engineers in their 30s who are today’s executives and tomorrow’s CEOs shortlist vendors on LinkedIn. Not being there means missing an entire pipeline…
Read moreHiring a Marketing Intern — Smart Decision or Costly Mistake? And naturally, every business owner reaches a point where they think: “Let’s hire a marketing intern to handle digital marketing.” On paper, it sounds like a smart and…
Read moreRedesigning numerous manufacturers’ websites has provided me with valuable insights into the most frequent errors they tend to commit. In this article, I will outline five of the top mistakes manufacturers make on their websites and offer practical…
Read moreThough you have a Marketing Director, you still need to be aware of Marketing. Most founders of manufacturing businesses dealing in B2B manufacturing are usually from Engineering backgrounds. They are comfortable in their zone of design, application engineering,…
Read moreEmail marketing is important then, how to collect email addresses? Most manufacturers struggle in collecting emails, because either they don’t know the importance of emails in digital marketing. Or they have just built a website without any marketing…
Read moreYesterday had a call with a prospective client. He said, “almost 90% of my clients are corporate”. Me: Great… Are you using LinkedIn then? Prospect: Not very much, have a profile nothing much activity on it. Me: Huge…
Read more