7 Things I Learned Working With B2B Manufacturers.
7 Things I Learned Working With B2B Manufacturers Over the past several years, I have worked closely with B2B manufacturers on their websites and digital marketing. Along the way, I have noticed some clear patterns in how these businesses operate and think about growth. Here are seven things I learned. 1. Most Founders Are […]
Your Website Is Still Selling the Company You Were, Not the One You’ve Become
Your Website Is Still Selling the Company You Were, Not the One You’ve Become Most B2B manufacturers are sitting on a website whose content hasn’t changed since the company’s early years, usually the first two or three years after formation. Once the site launched, everyone got busy running the business and fulfilling demand. That’s natural. […]
The Agency Built the Wrong Website. The Business Paid the Price.
A manufacturer told me his agency got him zero results. Here’s what actually went wrong. Had a conversation yesterday with a food products manufacturer. We’re revamping his website and digital marketing now. He told me his previous agency got him zero results. I looked at his website and asked him two simple questions. Who are […]
5 Reasons not to ignore Linkedin for your Manufacturing Business.
Why B2B Manufacturing Should Not Ignore LinkedIn 01. Invisible to the Next Generation of Buyers Engineers in their 30s who are today’s executives and tomorrow’s CEOs shortlist vendors on LinkedIn. Not being there means missing an entire pipeline of future customers. 02. Referrals Die at the Search Bar Even a warm referral Googles or LinkedIn-searches […]
Hiring a Marketing Intern — Smart Decision or Costly Mistake?
Hiring a Marketing Intern — Smart Decision or Costly Mistake? And naturally, every business owner reaches a point where they think: “Let’s hire a marketing intern to handle digital marketing.” On paper, it sounds like a smart and cost-effective decision. What Most Business Owners Expect from a Marketing Intern You expect the intern to: Handle […]
5 Common Mistakes Manufacturers Make on Their Websites
Redesigning numerous manufacturers’ websites has provided me with valuable insights into the most frequent errors they tend to commit. In this article, I will outline five of the top mistakes manufacturers make on their websites and offer practical solutions to rectify them. Mistake 1: Poor Quality Images Many manufacturers hesitate to allocate funds for professional […]
Podcasts that will improve your B2B Manufacturing Marketing.
Though you have a Marketing Director, you still need to be aware of Marketing. Most founders of manufacturing businesses dealing in B2B manufacturing are usually from Engineering backgrounds. They are comfortable in their zone of design, application engineering, and quality. When it comes to marketing, they struggle and try to ignore it and hand it […]
Manufacturers you are losing if you are not building email list.
Email marketing is important then, how to collect email addresses? Most manufacturers struggle in collecting emails, because either they don’t know the importance of emails in digital marketing. Or they have just built a website without any marketing strategy tied up with it. To get emails from your website visitors, you need to give them […]
Hey business owners Don’t hang out on social media platform which you like, hang out on that social media platform where your audience is hanging out.
Yesterday had a call with a prospective client. He said, “almost 90% of my clients are corporate”. Me: Great… Are you using LinkedIn then? Prospect: Not very much, have a profile nothing much activity on it. Me: Huge mistake! Activate your LinkedIn. You need to understand your audience and find where they are hanging out. […]
Website vs Funnels what should you use?
There is debate over Website vs Sales Funnel. Some say websites are dead & funnels are what you should be doing. My view is that brands/businesses need both Websites & Funnels. No matter how much-targeted traffic you bring to your funnels, a prospective buyer who lands on your funnel will always go to your website […]