Though you have a Marketing Director, you still need to be aware of Marketing.
Most founders of manufacturing businesses dealing in B2B manufacturing are usually from Engineering backgrounds.
They are comfortable in their zone of design, application engineering, and quality.
When it comes to marketing, they struggle and try to ignore it and hand it over to the concerned person.
When it is a small business with fewer resources, usually a person working in Marketing or Sales is not that expert or has not necessary skills to grow their business.
To improve your knowledge in Marketing and Sales for B2B manufacturers, I am sharing with you a list of podcasts to learn about Marketing & Sales.
Podcasts for B2B Manufacturers
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Full Funnel – (Full Funnel B2B Marketing Show)
Spotify – https://tinyurl.com/5aatmz5y
iTunes – https://tinyurl.com/2v6ue7du
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Kula Ring – (A Manufacturing Marketing Podcast)
Spotify – https://tinyurl.com/396pjnf9
iTunes – https://tinyurl.com/2p82kaz8
Listen to the above podcasts whenever you have free time.
These podcasts will improve your knowledge of Marketing and Sales for B2B manufacturers like you.
You can share this with your concerned Marketing and Sales Team to help them improve.
