The Agency Built the Wrong Website. The Business Paid the Price.
A manufacturer told me his agency got him zero results. Here’s what actually went wrong. Had a conversation yesterday with a food products manufacturer. We’re revamping his website and digital marketing now. He told me his previous agency got him zero results. I looked at his website and asked him two simple questions. Who are […]
5 Reasons not to ignore Linkedin for your Manufacturing Business.
Why B2B Manufacturing Should Not Ignore LinkedIn 01. Invisible to the Next Generation of Buyers Engineers in their 30s who are today’s executives and tomorrow’s CEOs shortlist vendors on LinkedIn. Not being there means missing an entire pipeline of future customers. 02. Referrals Die at the Search Bar Even a warm referral Googles or LinkedIn-searches […]
Hiring a Marketing Intern — Smart Decision or Costly Mistake?
Hiring a Marketing Intern — Smart Decision or Costly Mistake? And naturally, every business owner reaches a point where they think: “Let’s hire a marketing intern to handle digital marketing.” On paper, it sounds like a smart and cost-effective decision. What Most Business Owners Expect from a Marketing Intern You expect the intern to: Handle […]
Podcasts that will improve your B2B Manufacturing Marketing.
Though you have a Marketing Director, you still need to be aware of Marketing. Most founders of manufacturing businesses dealing in B2B manufacturing are usually from Engineering backgrounds. They are comfortable in their zone of design, application engineering, and quality. When it comes to marketing, they struggle and try to ignore it and hand it […]
Manufacturers you are losing if you are not building email list.
Email marketing is important then, how to collect email addresses? Most manufacturers struggle in collecting emails, because either they don’t know the importance of emails in digital marketing. Or they have just built a website without any marketing strategy tied up with it. To get emails from your website visitors, you need to give them […]
Hey business owners Don’t hang out on social media platform which you like, hang out on that social media platform where your audience is hanging out.
Yesterday had a call with a prospective client. He said, “almost 90% of my clients are corporate”. Me: Great… Are you using LinkedIn then? Prospect: Not very much, have a profile nothing much activity on it. Me: Huge mistake! Activate your LinkedIn. You need to understand your audience and find where they are hanging out. […]
How to make money by selling online courses
Are you Teacher, Coach or Trainer? Do you have special skills? if yes then you can earn huge income Do you want to be an entrepreneur while retaining your current Job. You can do it by selling online courses related to your knowledge & expertise. If you have special skills, You can earn revenue by […]
Law Of Diffusion In The Field Of Digital Marketing
Do you know about the law of diffusion and its application in the field of Digital Marketing or Traditional Marketing? Law of diffusion is a very interesting law, which every entrepreneur or marketer should know about. I can see that you fit into the role of Entrepreneur as well as of Marketers. It is necessary […]
Don’t buy a list of Email id’s or Mobile No’s for Email Marketing or SMS Marketing
If you are planning to buy a list of Email ids or Mobile Nos from so-called providers, for email marketing and SMS marketing, Beware yourself, Don’t ever do this. This way of marketing will never work. Why not buy a list of Email id’s or Mobile No’s? First, This is illegal. Without the consent of […]
What Digital Marketing Holds For You? How Can we Help You?
Not too long ago, major businesses would keep aside 5-10% of their marketing budget to promote their brand digitally. But now we have come to a stage where digital marketing spend accounts for about 40% for major brands surpassing their budget allocation on TV advertisements. This figure is even higher in case of small brands […]